Executive Product Strategy
Institutional Product Leadership
PMF & Due Diligence Audit
Profit-Led & Capital Efficiency
Trusted by
The Cost of Status Quo
Stagnant Revenue Ceilings
Your product ships features, not value. Growth has plateaued because no one is connecting the roadmap to your revenue model.
Unsustainable Acquisition Costs
CAC keeps climbing while LTV erodes. Without strategic product-led hooks, you’re buying growth you can’t retain.
Execution Without Direction
Teams move fast in the wrong direction. Sprints deliver output, not outcomes. Strategy and delivery are permanently misaligned.
Investor Pressure, No Clear Signal
The board wants north-star metrics. You have dashboards full of proxies. A single misstep in the next funding round could cost everything.
The PLP Framework
Transforming R&D from an unmanaged financial risk into a predictable profit engine driven by 4 primary gears.
The Financial Gatekeeper
Not a single line of code is written without a clear path to profitability. Every feature is treated as a micro-investment portfolio with a defined P&L impact.
Product Commercial Discovery
We do not guess demand; we audit it. We validate the actual "Willingness to Pay" before allocating any expensive engineering resources.
Lean Delivery
Developer time is your most expensive asset. We enforce ruthless Scope Control where any delivery delay is explicitly priced as wasted liquidity (Cost of Delay).
The Kill Switch
We track actual ROI realization. If an active feature consumes maintenance costs without contributing to net profit, it is mercilessly deprecated.
TEAM
Haitham Fouad
Founder
Hesham Magdy
Agile & Digital Transformation Consultant
Mai Abu Kefoh
Enterprise Agile Coach
Nahla Mahgoub
Senior Product Manager
Mohamed Hassan
Solution Architect
Engagement Models
Tier 01
Strategic Sprint
A focused 2-week engagement to diagnose your core product-revenue misalignment and deliver a prioritized action plan.
Revenue gap analysis
90-day roadmap blueprint
Executive strategy readout
Most Impactful
Tier 02
Fractional CPO
We serve as your embedded Chief Product Officer — owning strategy, aligning teams, driving OKRs, and reporting directly to your board.
Full product leadership
OKR management & board reporting
Direct team & stakeholder alignment
P&L accountability
Tier 03
Enterprise Build
End-to-end product organization design — from team structure and hiring to process architecture, tooling, and governance for scale.
Org structure & hiring
Process & tooling frameworks
Scale-ready governance model
Book a Free Discovery Call
The Difference
Criteria
Strategic Orientation
Outcome-obsessed. Revenue driven.
Engagement Model
Embedded leadership. Absolute commitment to results.
Time to Impact
Measurable results within 90 days.
Board-Level Accountability
Direct board reporting. Full transparency.
Revenue Model Alignment
Structured for value capture and growth.
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Executive Resource
A 22-page executive guide used by Series B+ founders and VC operators to identify and eliminate the product bottlenecks costing them growth.
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